Convert Website Visitors into Buyers, Set up a system that works for you!
High conversion lead generating system is important for expanding businesses – something every business strives for. Increased leads mean increased interest and brand awareness in your offerings, nurturing potential customers through a marketing funnel to your sales pipeline. When executed properly, lead generation techniques forge strong bonds with qualified clients who can invest in your entity for the long run.
The following are essential and highly effective tips to create a lead generating system to help identify online sales leads in your business, coupled with right effort and focus – convert them into clients.
Develop Gated Content
Gated content is website material that can only be accessed by users when they complete a form. Unlike typical landing pages or blog posts, gated content is “locked,” meaning audiences first need to fill out a capture form in order to view the content. This lead generation technique is highly effective as it gives your audience free valuable information while attracting quality leads interested in topics associated with what you offer. Examples of gated content assets are:
- eBooks
- White papers
- Reports
- Guides
- Online tools
- Worksheets
- Courses
Create a Unique and Highly Informative Newsletter
This is another way to your online content can work as a lead generating magnet. Create an informative, must-read weekly or monthly newsletter to nurture prospective customers to keep in touch and connect with your business offerings. This allows you to be ahead of your clients as well as inform them on promotions and special offers, which in-turn can boost purchases. Your newsletter may include:
- Special offers
- Updates about your offerings
- New blog posts
- Upcoming events
Host Events
Lead generation techniques can take place both online and off. You can host an online or in-person event to appeal and provide for a target audience, while at the same time gathering their contact information through event registration. You can also use live events to interact and connect with prospects in-person, answering questions, learning about them and guiding them through your sales funnel. Examples are:
- Conferences
- Workshops
- Seminars
- Webinars
- Meet-ups
Offer Coupons and Discounts
Convert potential customers interested in your services by offering coupons and discounts as your lead magnet. Employing such a lead generation technique will attract valuable short and long-term leads.
Optimize Your Online Business to Encourage Your Lead Magnet
Make it easy for website visitors to find your lead magnet in order to increase more leads. Design a sales funnel that attracts your audience and drives them towards your lead magnet as this will reverberate with their interests and needs. Do this by promoting lead magnets around your business.
- Promote important lead magnets at the bottom of pages and blog posts
- Add a call-to-action and highlight it in the homepage
- Use lead generating pop-ups
You should think of lead generation techniques as a continuous and long-term process. Once you put in place an efficient lead generating system, you can easily streamline your lead generation development and greatly boost opportunities for online business growth. Also make sure to include social media in your marketing efforts.