The growth of users on social media networks has really changed marketing for the better. While you would think that successful social media marketing is easy and all you can do is add posts to get likes and responses, it involves much more than that. There are some three kinds of social media marketing that you should be thinking of implementing if you wish to succeed and stay ahead of the game.

Here in this article, we take you through the three types of social media marketing that will help you stay on top of the competition:

Paid social media

Paid social media marketing can greatly help your business take off to even greater heights. Today, every social media platform offers their users the ability to pay and get their posts promoted. By paying for your posts to be promoted, you widen your audience to include people who aren’t in your follower base. Just be sure that you are using the right platform to promote your business for you to get real returns on your investments. Also, make sure that you are targeting the right audience with the best possible content that addresses their needs and wants.

Facebook is probably one of the best social media platforms to advertise in due to its popularity amongst users. The site is also quite affordable to advertise on and be able to reach so many people. That said also give consideration to Twitter, Instagram, LinkedIn, and Pinterest.

Influencer marketing

Influencer marketing involves the use of an expert that is trusted and already has a huge following to help market your stuff. The advantage of relying on an influencer is that they can share your brand to the large and loyal following. Instead of trying to market your content or brand by yourself, an influencer can help do so quite fast with better results.

The best part of using an influencer is that it may not involve you have to pay large amounts of money to make them highlight you to their followers. As long as you have a relationship with them then you can get their assistance. Consult us today to match you with the best suitable niche influencer to accelerate brand growth.

Dark social media

Perhaps you are wondering what dark social media is. Well, it refers to the various ways other people can share your content with others without you knowing it. This includes; text messages, emails and even direct social media messages. In these cases, someone shared your content with others people but did it in a way you couldn’t accurately measure or track.

The fact that you can’t track the impact of dark social media on your marketing endeavors doesn’t mean you should ignore it. You can do something to help people who would like to share your content by putting email buttons on your blog posts.

In your email newsletters why not include social media sharing buttons as well as an invitation to share the newsletter via email. Don’t forget to make your blog post to have a call to action at its conclusion.

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