Facebook is one of the largest social media sites that boast of several millions of users worldwide. This makes it the perfect online lead generation platform to market your brand to the masses out there. However, the question hereis how can you set up Facebook ads for your brandawareness campaign that are successful? First and foremost, any serious person who wants to succeed in Facebook marketing must be aware of what Facebook pages are. Imagine by 2019, over 140 million businesses had already set up their Facebook pages as part of their Facebook ads campaigns strategy. Serious businesses that want to excel with Facebook ads have already set up their Facebook Business Pages.
Here’s how to set up Facebook ads for your brand:
Choose the objective of your Facebook ad
If you already have a Facebook page for your brand, log into the Facebook Ads Manager and choose the Campaigns Tab then click on ‘create’ to start and then launch a new Facebook ad campaign. Kindly note that Facebook provides you with up to eleven marketing objectives based on what you would like to accomplish with your ad.
Always choose a campaign objective based on your goals if your Facebook ad conversion is to be successful. It is however important for you to note that conversion-oriented objectives i.e. sales, you can pay per action. For exposure objectives i.e. traffic and views, you pay for impressions.
Give your campaign a name
It is important that you give your Facebook ad campaign a name. There is also an option for you to choose whether to turn on budget optimization. Choosing this option can be quite helpful to you when you are using multiple ad sets. If your objective is one that is focused on enhancing engagements, then you can put your focus on things like; post engagements, event responses, and page likes.
Set up your ad account
If you have set up an account, you will be able to see that calls on you to ‘click that to move to the next step.’ However, if you are new to Facebook advertising, you will see a button that says ‘set up ad account.’ You can then enter your country, your currency of choice, the time zone and then proceed by clicking continue. While at this juncture, it is important for you to choose wisely because if you will want to change these options later, you will be required to instead create a separate account.
Target your audience
Here, you will have the option of choosing a name for your Facebook ad campaign and then choose the page you want to promote. As you scroll down you will see that the first option will be to add a custom audience of users who have had an interaction with your business either in Facebook or off Facebook.
In this stage of targeting your audience, you can start of by targeting things like location, gender, age, and language. Even as you make these selections, keep your eyes on the audience size indicator which appears on the right size of the screen. From this, you will be able to know the potential of your ad reach.
Instagram is proving to be one of the most promising social media platforms to market your business online effectively. As at 2018, the platform had reached the 1 billion monthly active users mark. This pushed ad sales to $8 billion making it one of the most influential marketing channels of our modern times. Instagram is thus the perfect go to social media platform to conduct ads aimed at promoting your business. There are over 500 million daily users on Instagram.
Given the high number of active daily Instagram users, you can leverage use Instagram sponsoredads to target prospects. The best part with Instagram is that even small businesses can take advantage of its affordable ad options. The Instagram apt message service for instance can help a business target the right kind of potential customers. So besides building a strong profile for your business and posting engaging content there, you should also apply Instagram ads strategically.
With well-crafted Instagram ads you will end up making meaningful sales as well as closed deals. The power to convert casual ‘just hang around’ users already on Instagram remains all in your hands.
As part of the social media’s strategy to enhance advertising on its platform, it has unveiled in-app shopping features in certain countries. Moreover, Instagram ad costs are not that so high and therefore it makes the best bet for small and growing businesses.Also remember that brands that excel with Instagram ads are those that maintain consistency with perfectly designed images. You also have to create up to date content that resonates with what the followers there are looking for.
The other way that you can utilize Instagram to promote your business is by setting up great ads with high visibility. Remember to always post content that is unique. The best way to make people to care about your content is to make sure it is unique and interesting. Also remember to keep the engagement alive with your followers through smartly crafted Instagram ads. Even as you make efforts to promote your business on Instagram don’t forget to take advantage of trends. Also use hash tags in your posts as this will help your brand to achieve more visibility and in the process gain more followers.